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What bit rate should I use when streaming at 720p or 1080p?

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There is no specific bitrate defined for HD broadcasting. Generally speaking the more motion in the video, the higher the bitrate should be. Here are some general guidelines:

720p: 1500-2000kbps
1080p: 2000-3000kbps

You should make sure your upload is at least a steady 30% faster than the bitrate you are streaming at. For example, a 2000kbps broadcast requires a steady upload speed of at least 2600 kbps (2.6 mbps). You can test your upload speed at http://www.speakeasy.net/speedtest/

Another factor to consider is your viewers download speed. Not all users are going to have a fast download speed. You should consider using multi bitrate broadcasting if streaming in HD.

What bit rate should I use when streaming at 720p or 1080p?

There is no specific bitrate defined for HD broadcasting. Generally speaking the more motion in the video, the higher the bitrate should be. Here are some general guidelines:

720p: 1500-2000kbps
1080p: 2000-3000kbps

You should make sure your upload is at least a steady 30% faster than the bitrate you are streaming at. For example, a 2000kbps broadcast requires a steady upload speed of at least 2600 kbps (2.6 mbps). You can test your upload speed at http://www.speakeasy.net/speedtest/

Another factor to consider is your viewers download speed. Not all users are going to have a fast download speed. You should consider using multi bitrate broadcasting if streaming in HD.